Backlinks are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are also considered to be important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
Backlinks — incoming links to a website or page — are a topic of primary importance to search engine marketers. Incoming links not only bring visitors. They also help search engines to measure the quality and authority of a particular page, which in turn plays an important role in determining which pages are served (and in what order) on the results pages for search queries. The number of backlinks is considered by many search engine marketers to be of primary importance in this regard. However, many experts hold that backlinks vary in their ability to influence search engine rankings. In other words, a backlink from a high quality page is theoretically worth more than one from a low quality page.
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[1] One keyword only per page (not site);
[2] Same anchor text for all backlinks to a specific page (yes, it doesn't look 'natural' but neither does flying in a metal tube at 30,000 feet and that works pretty well too!);
[3] Make sure that your backlinks sites are not all hosted on the same IP Address (e.g. Ning, Kickapps, Movable Type);
[4] Sustain your backlinking and don't drop off for 3 months and expect rankings to keep going up;
[5] Make sure that your SEO fights are winnable with research BEFORE committing to a new site;
[6] Keep your 'timetable of expectations' realistic - 3 months is about right (this is also what SEO Godfather Aaron Wall states about backlinking timeframes);
[7] Ignore relevancy in choosing sites for your backlinks (it doesn't make the slightest bit of difference in real world testing);
[8] Remember that article directory backlinks have the LEAST value and forums have the MOST (at least in my experience);
[9] Boost the backlinks that you do create with Backlink Booster AND my rss>autoblogposting method; and,
[10] Use Forum Clusters, Site Bracketing, Signature Surges, Double Pass Backlinking and Backlink Booster (with autoblogposting!) to really supercharge your backlink power (all discussed on my backlinks site in detail).